Since 1980, Natura-Beef has stood for top-quality Swiss beef from natural suckler cow husbandry—with respect for the animals and sustainable use of grassland—for a healthy, species-appropriate and sustainable product.
Natura-Beef stands for the highest level of animal welfare at the highest level
A mother’s love in the herd
The calf grows up with its mother in the herd, drinks its mother’s milk and eats grass and hay – it’s as natural as can be.
Pasture grazing and fresh air
From spring to autumn, suckler cows and their calves benefit from unrestricted exercise every day in a pasture or on an alpine slope. Their movements are also not restricted in winter: their visits to the spacious exercise yard guarantees ample space and plenty of fresh air.
A gentle separation – the natural way
At the age of nine to ten months, cattle naturally separate from their mothers. At Natura-Beef, this time is used to enable the young animal to separate from its mother while ensuring the process is as stress-free as possible. This is what makes Natura-Beef so unique.
Natura-Beef stands for sustainable meat production
Grassland-based feeding
In total, 96% of the feed for suckler cow herds consists of grass, hay and grass silage. The rest is made up of maize silage and grain mixtures. The use of soya, palm oil and palm fat and preventive medication is prohibited.
Biodiversity of flora and fauna
Herds of suckler cows make a unique contribution to preserving the biodiversity of flora and fauna. Farms with suckler cows use grazing to promote areas of biodiversity with a proven level of quality.
Switzerland contains a myriad of grassland
In Switzerland, 80% of the land used for alpine and agricultural purposes consists of meadows and pastures. Suckler cows help preserve our mountainous and hilly landscapes.
100% Swiss
Natura-Beef and Natura-Veal animals are born and raised in Switzerland.
Natura-Beef
The purest form of enjoyment – fair, natural and nutritious.
Strict label controls
The farms are regularly inspected by the beef control inspection body and the inspection service of Schweizer Tierschutz (STS) on an unannounced basis.
Natura-Beef | Available at:
Coop is the only retailer to sell Natura-Beef exclusively under the Naturafarm brand.
www.coop.ch/naturafarm
Natura-Beef is also available directly from suckler cow farmers by visiting their farms.
Download: List of direct providers