Veal from suckler cow husbandry and pasture grazing is unique in Switzerland and the rest of the world. Free-range husbandry in the herd and grazing cause the meat to adopt a healthy reddish colour.
Natura-Veal stands for the highest level of animal welfare
A mother’s love in the herd
The calf grows up with its mother in the herd, drinks its mother’s milk and eats grass and hay.
Pasture grazing and plenty of space
The calves and their mothers go out in the pasture every day. In winter, they enjoy plenty of space and fresh air in the exercise yard.
Natural animal husbandry
The calf stays with its mother for up to five months and benefits from daily exercise in meadows and pastures.
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Foto: Ulrich Steiner -
Foto: Ulrich Steiner -
Foto: Ulrich Steiner
Natura-Veal stands for sustainable meat production
Grassland-based feeding
In total, 96% of the feed for suckler cow herds consists of grass, hay and grass silage. The rest is made up of maize silage and grain mixtures. The use of soya, palm oil and palm fat and preventive medication is prohibited.
Biodiversity of flora and fauna
Herds of suckler cows play an important role in preserving the biodiversity of flora and fauna. Farms that are recognised according to the Natura-Beef and Natura-Veal labels preserve areas of biodiversity with a proven level of quality.
Switzerland contains a myriad of grassland
In Switzerland, 80% of the land used for alpine and agricultural purposes consists of meadows and pastures. Suckler cows help to maintain our mountains and hilly landscapes.
100% Swiss
Natura-Beef and Natura-Veal animals are born and raised in Switzerland.
Natura-Veal
Unique veal from suckler cow husbandry in harmony with nature – tender, high-quality and animal-friendly.
Strict label controls
The farms are regularly inspected by the beef control inspection body and the inspection service of Schweizer Tierschutz (STS) on an unannounced basis.
Natura-Veal | Available at:
Coop is the only retailer to sell Natura-Veal exclusively under the Naturafarm brand.
www.coop.ch/naturafarm
Natura-Veal is also directly available from licensed suckler cow farmers by visiting their farms.
A list of direct suppliers can be found here.
